Live preview, not yet launched. Scores are lab results from a production build; there are no campaign results yet.
The brief
A well-known Dubai print, signage and 3D structures company wanted one partner for all of it: design the website, build it, then run the marketing across every platform and social channel.
What Makeza does
- Printing
- Signage
- Retail branding & POSM
- Kiosks & displays
- Events & activations
- 3D structures & fabrication
Why one partner
When the site, the ads and the social content come from different people, the promise drifts between them. Owning all three means the ad, the landing page and the post say the same thing, and every enquiry can be traced back to where it came from.
Designing the site
The work is physical, big and bold, so the site is too: wide uppercase type, the logo’s orange, sharp corners and a chamfered edge taken from the brand mark.
The homepage, in order
- Hero. What Makeza makes, in three words, and a quote button.
- Proof. Brands they work with.
- What we create. The six categories, as pictures.
- Why Makeza. One team from artwork to installation.
- How it works. Enquiry, brief, quote and proof, production, delivery.
- Quote form. The whole page leads here.
Brand system
Archivo wide for display, JetBrains Mono for labels. Radius 0, chamfered corners and a 45° slash motif.
Built to be found
Buyers search for a job, not a company: “vehicle wraps”, “3D letter signs”. So every service gets its own page aimed at one search, and paid traffic gets pages of its own.
Search
- 36 service pages, each mapped to one keyword so they don’t compete with each other
- No mass-produced location pages
- Unique titles, one H1 per page, breadcrumbs and structured data
- Lab Lighthouse: performance 96, accessibility 100, best practices 100, SEO 100
Paid
Three focused Google Ads landing pages, for printing, signage and 3D structures. They drop the site navigation, lead with the offer, put the quote form beside it, and stay out of search results.
Built to be measured
Tracking went in before any traffic, so the first campaign starts with clean data.
Measurement
- One tag setup through Google Tag Manager, with Consent Mode v2
- A single
generate_leadconversion, de-duplicated by lead ID - WhatsApp and phone taps kept as secondary signals
- No personal data ever sent to analytics
Attribution to the sale
- First- and last-touch campaign data travels with every enquiry
- Google click IDs go to the CRM, ready for offline conversion import
- Quote form with validation, spam protection and duplicate checks
Where it stands
Now. The site is designed and built, and live on a private preview. I’m working through launch: real project photography, contact details, and final approvals on content and client logos.
Next. Launch, then run the marketing across search, paid social and organic social from the same plan, and report on enquiries and quotes, not clicks.