Dubai, UAE · Open to full-time roles
Meta-certified digital marketer and product designer. I own the whole funnel — ad creative, landing page, lead form, CRM routing and follow-up — because I designed and shipped those systems myself.
Attributed revenue
₹0Cr
on ₹30L Meta spend — FLIVV Developers
Closed business
AED0K
from an AED 2K test — Exact Fit
Ad spend managed
₹0L
structured, scaled and optimised daily
Years in product
0
senior UX before I ever owned a budget
Two ad accounts. Both numbers are ones I can walk you through line by line — structure, audience, creative and the reporting behind them.
₹0Cr
attributed property revenue on ₹30L of Meta spend
33× return · bars drawn to scale
AED0K
closed business from an AED 2K test budget
225× return · closed, not attributed
Interactive · drag the slider
Anchored on real numbers: ₹30L deployed against ₹10 Cr attributed at FLIVV Developers, Feb–Sep 2025. This shows that same ratio at other spend levels — it is one account's history, not a forecast or a promise of results.
I own the diagram.
Agencies hand off creative. Media buyers hand off leads. Designers hand off files. Every handoff is where performance leaks. Pick a stage — I build all five.
Static, carousel and video — concepted, designed and edited by me, then shipped as structured A/B tests rather than one-off posts. No agency lead time, no brief telephone game: the person reading the CPL is the person cutting the next hook.
Campaign architecture, audience strategy, budget allocation and daily optimisation inside Meta Ads Manager — including the ₹30L account at FLIVV. Cold prospecting, lookalikes off high-intent events, and retargeting ladders that separate real buyers from browsers.
Four years of UX work means the page after the click isn't an afterthought. Message match with the creative, one decision per screen, and the form above the fold — designed in Figma, built in Framer or Webflow, measured in GA4.
Pixel and Conversions API wired properly so Meta optimises toward qualified leads instead of cheap form-fills. Server-side events, deduped, with the field set tuned to filter noise before it reaches a sales rep.
At FLIVV I designed and shipped the real-estate CRM that received the ads' leads: capture, agent routing, follow-up cadences and pipeline stages. That's what closes the loop from ad spend to closed deal — and it's why I can report revenue, not just leads.
Three disciplines that most companies hire separately, and then spend the savings on coordinating. I'd rather be the person who closes the loop between them.
Six marketing systems — ad accounts, funnels, creative production, tracking and organic. ₹30L deployed against ₹10 Cr attributed.
Six projects 02 DesignFour years of senior UX before I ever owned a budget — dashboards, procurement, commerce, and the systems money actually moves through.
Nine projects 03 BuildVibe coding with guardrails — design first, spec it, verify every loop, instrument before launch. This site is one of them.
The methodFour roles, one through-line: I design the system and then I'm accountable for what it produces.
Product Designer & Paid Media · Dubai
AED 450K
2025.10 — PresentCreative Head — Brand & Performance Marketing
₹10 Cr
2025.02 — 2025.09Senior UX Designer
ERP
2024.05 — 2025.01UX/UI Designer
3 yrs
2021.01 — 2024.04The paid-media stack on the left. The design and build stack on the right. Hiring one person for both is the point.
Tools
Meta Ads ManagerMeta Business SuiteGoogle Ads GA4HubSpotFigmaFramerWebflow Adobe PhotoshopPremiere / CapCut
Certified
Education
Based in
Languages
Looking for a performance marketing, growth or product design role where one person owning the full funnel is an advantage rather than an org-chart problem.
Case study 01 · Real estate · Feb – Sep 2025
Creative Head — Brand & Performance Marketing
The brief
A property developer selling high-ticket units needed qualified buyer enquiries at predictable cost — not brand awareness. Real estate leads are expensive, noisy and slow to close, so every rupee of spend had to be traceable to a site visit and, eventually, a booking.
What I owned
The Meta ad account end to end, the creative that ran inside it, the funnel it pointed at, and the CRM the leads landed in. Alongside that, I led the marketing and design teams — directing every campaign from concept to launch across paid social, brand and organic.
How it worked
The reason the number is defensible is that I built the reporting too. I can show you which campaign a closed unit came from.
Stack
Meta Ads Manager & Business Suite · Meta Pixel + Conversions API · GA4 · Figma · Framer / Webflow · Adobe Photoshop · Premiere
What I'd do differently
Instrument the CRM's stage transitions from day one rather than mid-flight — the early weeks of spend are the ones I can describe qualitatively but not chart.
Case study 02 · Technical services · Oct 2025 – Present
Product Designer & Paid Media · Dubai
The brief
A Dubai technical-services company with no paid acquisition history. The question wasn't "how do we scale" — it was "does paid social work for this category at all, and can we prove it for less than the cost of one job?"
What I owned
The whole test: offer framing, creative, targeting, the landing experience and the enquiry handling. In parallel I design the company's product surface — a U.S. Customs compliance platform and a field-services app.
How it worked
Product design, in parallel
Same week I'm optimising an ad set and reviewing a compliance table's empty state. That combination is the whole pitch.
Note — screens for both platforms are under NDA-style client restriction; happy to walk through the work live in an interview.
Case study 03 · E-commerce ERP · May 2024 – Jan 2025
Senior UX Designer
The work
Senior UX on an e-commerce ERP: the systems merchandisers and operators use behind a storefront. Focused on conversion paths — the sequence a shopper actually moves through — and on the merchandising tools that decide what they see.
Why it matters now
This is where the performance instinct came from. Designing the conversion path from the inside teaches you that a campaign's ceiling is usually set by the page and the catalogue, not the ad.
Note — deeper artefacts from this role live in my earlier design portfolio; available on request.
Case study 04 · Cloud FinOps · Jan 2021 – Apr 2024
UX/UI Designer
The work
Three years designing cloud cost dashboards — spend breakdowns, trend views and anomaly analysis for teams trying to understand why an infrastructure bill moved. Dense, numeric interfaces where the whole value is making a spike explainable in seconds.
Why it matters now
Years of designing spend-analysis tools is unusually direct training for running an ad account. Reading a cost anomaly, isolating the driver and deciding whether to act is the same loop, whether the number is AWS or Meta.
I spent three years designing the screen that explains where the money went. Now I'm the one accountable for it.
